Developed a brand identity and mobile experience for a conceptual wildlife sanctuary, which led to the creation of the Wild Feline Zoo. The branding uses a simple palette of blue and yellow-orange tones. Orange hues reference iconic big cats such as lions and tigers, while blue provides balance and contrast, which prevents the palette from feeling overwhelming. The logo is derived from a modified Opake typeface, with its rounded, playful forms enhancing the zoo’s family-friendly visual identity. The W is abstracted to resemble a feline form, reinforcing the brand’s focus. The logo system is flexible and can be simplified for smaller applications, such as favicons, without losing recognition. For the user interface, Inter was selected for its clarity, accessibility, and widespread use in digital design. The UI overall is kept clean and straightforward to ensure usability for a broad audience across all age groups.
Process
Logo Process
